Archen Tea - Packaging design
Archen Tea is a Himalayan-sourced wellness tea brand built around the concept of mindful ritual. Founded in the spirit of Neelam’s transformative experience with tea in Banaras, the brand offers low-caffeine, therapeutically crafted blends for the urban conscious consumer. The packaging scope covered multiple formats across 3 variants — each designed to communicate premium quality, botanical authenticity, and spiritual calm. Original illustrations were developed for each blend, drawing directly from the Himalayan herbs and botanicals at the heart of the product. The design challenge was to create a visual system that felt deeply intentional and premium without ever tipping into ornate or commercial territory. Every decision — palette, type, illustration style, material suggestion — was made in service of one idea: that a cup of Archen Tea should feel like a ritual before it’s even opened.