Biryani bowl - QSR visual direction and packaging
Biryani Bowl is a contemporary QSR packaging and visual direction project built around the idea of biryani for everyday cravings. Moving away from the royal, heritage-heavy codes commonly seen in the category, the design explores a warmer, fresher and more accessible brand world through rose red, warm cream, deep maroon, saffron gold and kraft tones. The packaging system uses clean white bowls, bold colour blocking, motif-inspired details and appetising food-led imagery to create a mass-premium identity that feels modern, Indian, comforting and easy to recognise across delivery, dine-in and digital touchpoints.