Vero Essere - Identity and Packaging Design
The project brings together brand identity, typography and packaging design to create a visual language that feels refined, intimate and timeless. A minimal wordmark, restrained typographic hierarchy, warm neutral palette and subtle gold detailing form the foundation of the identity, while the packaging system gives each fragrance its own distinct character within a cohesive collection. From the logo and label architecture to the bottle presentation, gift packaging, every element was designed to balance modern simplicity with a sense of quiet luxury.